Minimal Major (Madison Williams)

Semester Interned: Summer 2020

Role: Social Media Coordinator

Responsibilities:

-Track Instagram analytics and growth

-Create Instagram story graphics

-Create content on LikeToKnowIt

-Utilize strong SEO to drive traffic to site

-Create Pinterest account to match Minimal Major's Instagram aesthetic

-Track Pinterest analytics and growth.

IG Story Graphics I Created:

Pinterest Before & After:

Pinterest Before:

Pinterest After:

Pinterest Growth:

Prior to working for Madison she did not have a business account set-up on Pinterest. Therefore she was not able to reach an online audience via Pinterest, or utilize Pinterest to help drive traffic to her Instagram and website!

Below are the stats before I “renovated” her Pinterest!

The second image below is a screenshot of Madison’s stats via Pinterest! After one month of working for her I immediately saw growth in terms of her audience and impressions. Reaching as high as 1o5.8k for her overall impressions. I was able to grow her audience by updating her Pinterest boards to fit her aesthetic, and consistently upload her Instagram pictures to her Pinterest as well.

As a social media coordinator for @minimalmajor I was able to grow her presence on Pinterest as well as Instagram!

Often I Would…

-Engage with followers on Instagram

- Link IG pics on Pinterest

- Pin what’s trending at the moment

- Create mood boards for IG stories

- Strategically use hashtags in a way that would increase engagement on her IG pictures

- Help drive traffic to her website by increasing audience on both Pinterest and Instagram