Her Campus Chapman Re-Brand
This past fall semester I got to be a part of Her Campus Chapman’s revival. My friend Julianna and I brought back this club to life. Prior to the Fall semester the club was inactive which meant the social media page was very outdated. As the social media manager for @hercampuschapman it was my responsibility to give the club an Instagram Makeover.
My responsibilities included:
- Make a brand deck for the new & improved HC Chapman
- Create IG story graphics
- Create IG in-feed graphics
- Create new IG highlights
- Create monthly social media calendars to plan out posts
Her Campus Chapman Before:
Her Campus Chapman After:
Graphics I Created for HC Chapman:
*click on individual images to expand to full size*
Creating A New Logo:
I wanted HC Chapman to have a fun and airy look to it! I created this tropical, bright logo to represent California’s beauty feel. I even threw in some oranges since Chapman is located in Orange, CA. Overall the colors scream a socal summer.
